Google is used for 65-70% of online searches. With those percentages, it is an advantage for your site to be on the first page of Google searches. The process of making your website rank higher in Google search is SEO – Search Engine Optimization.
By strategically employing backlinks and utilizing social media, SEO can best serve your website by attracting more traffic.
Like any technology, SEO has also evolved through the years. One of the most notable improvements is that it gives priorities to local results consequently helping local businesses with online presence. Since online marketing of small business cannot compete with those of larger businesses, Google has given opportunities through Philippine SEO which gives priorities to local packs and local search results. With the use of right keywords and terms within Google’s local pack, the higher your business will be ranked amplifying its potentials in garnering revenues through website traffic and qualified leads.
Factors which affect the business’ SEO rankings of the Google local pack include: social media activities, site personalization and content creation, SEO, search patterns, reviews, page citations, on-page activities, backlinks to your website, and Google MyBusiness page.